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9 Small Business Owner Tips for Overcoming Pandemic Challenges

11/8/2021

 
Managing a small business amid the coronavirus can be frustrating and feel nearly impossible. As a small business owner, you need tips for overcoming pandemic challenges. This article will provide 9 tips for overcoming pandemic challenges. Fortunately, there are a ton of great resources that can help you navigate every challenge that crops up. With these tips, you can steady and even grow your business regardless of the pandemic’s effects on the economy.

Know What Pandemic Challenges You Are Up Against

While many label the pandemic’s effects as a recession, it is unlike any other recession in history. And some sectors continue to grow despite the pandemic’s crippling impact.

  1. Learn the ins and outs of adapting to the COVID-19 era.
  2. Familiarize yourself with digital marketing to attract customers.
  3. Track sales trends—including customers’ e-commerce habits.

Tip-Try New Tools and Techniques

Adapting to the coronavirus era involves incorporating new tools and techniques to save your business time, money, and effort. Test out these programs and procedures to see if they are right for your business model.

  1. Incorporate automation to save staff hours and effort.
  2. Use technology to support accounting and other facets of the business.
  3. Add free tools to your business management arsenal.

Spend Time Tackling In-Store Projects During COVID-19​

If you have a physical retail location, using a prolonged closure to make store upgrades is a smart tip. Think about these upgrades during the COVID closure.

  1. Decide on a remodeling plan and act in stages.
  2. Make easy, impactful cosmetic upgrades like cheap carpeting and fresh paint.
  3. Know about retail restrictions and proper guidelines for reopening.

Summary

When it comes to running a business during the coronavirus, it helps to know what you are up against and to have a list of tips to fight the COVID-19 pandemic that works. As a small business owner, we hope you find these 9 tips for overcoming pandemic challenges helpful. Implementing new tools and techniques can help propel your business beyond expectations, even during the shutdown, and taking steps to improve your customers’ in-store experience is another smart way to pass the time during a closure. The best part is that all these tasks can help your business survive - and even thrive - despite the recession.

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    Authors


    Ward Blatch
    Ward provides consulting and training services as the Managing Director of K2E Canada Inc. He joined K2E Canada in 2005 and is responsible for the Canadian operations of this international consulting group, which provides professional development technology education for accountants across Canada and the US. Ward lives in rural Nova Scotia and can be reached at ward@k2e.ca.

    Tommy Stephens
    Tommy is one of the shareholders in K2 Enterprises, affiliating with the Firm in 2003 and joining as a shareholder in 2017. At K2, Tommy focuses on creating and delivering content and is responsible for many of the Firm's management and marketing functions. Tommy resides in the metro Atlanta area. You may reach him at tommy@k2e.com.

    Randy Johnson
    Randy is a nationally recognized educator, consultant, and writer with over 40 years experience in Strategic Technology Planning, Accounting Software Selection, Paperless, Systems and Network Integration, Business Continuity and Disaster Recovery Planning, Business Development and Management, Process Engineering and outsourced managed services. Randy can be reached at randy@k2e.com


    Bernie Smith
    Bernie coaches businesses to develop meaningful KPIs and present their management information in the clearest possible way to support good decision making. As the owner of Made to Measure KPIs, he has worked with major organisations including HSBC, Airbus, UBS, Barclays, Credit Suisse, Lloyds and many more.

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