Even just a few years ago, shopping was straightforward: You entered a store, picked out your products, handed the cashier some money, and left with your purchases.

But today? What does it take to learn how to sell on online marketplaces? Thanks to online shopping, the process can look quite a bit different. In 2020, over 80% of consumers across the globe shopped online, proving that online eCommerce transactions are booming. Digital sales have even previously eclipsed volumes done in brick-and-mortar, general merchandise stores.

Online marketplaces make up a big piece of the digital shopping pie. For example, these platforms making up half of the online shopping orders in 2019.

So, for retailers who want to get in front of more customers and land more sales, all the focus can’t be placed on their independent eCommerce websites. Certainly, online marketplaces deserve some attention too.

Never sold on a platform like Amazon or Etsy before? Fortunately, getting up and running is relatively easy, especially with this guide in your back pocket. 

There’s no shortage of platforms that you could choose to sell your products on. Take comfort in the fact that you don’t need to be everywhere all at once. You’re better off selecting the platforms that are the best fit for your business, products, and audience.

Some of the most popular platforms worth considering include:

• Amazon: Best choice for sellers who want to get in front of a large (albeit competitive) audience
  
  
• eBay: Best choice for sellers who have used or unwanted items to sell
  
  
• Etsy: Best choice for sellers with handmade or vintage items to sell
  
  
• Facebook Marketplace: Best choice for sellers who have one-off items to sell locally

The above criteria can help you narrow down which marketplaces are the right fit for you. But, if you’re still stuck, a few things to consider include:

• What types of products do you sell? For example, someone who makes handmade earrings is an excellent fit for Etsy, while a coffee brand might succeed on Amazon.
  
  
• Where is your target market shopping? You don’t need to have super formal market research to figure this out. Even asking your existing customers where they prefer to shop online can help you zone in on the platforms that appeal most to your target shoppers.
  
  
• What fees should you consider? Most online marketplaces will have seller fees. So, it’s worth exploring those to know what you’re signing up for (and so you can price accordingly). 
  

Many retailers find success with an omni-channel or a multi-channel approach. These industry terms mean using several sales channels at once. For example, you might sell your aprons on your eCommerce website, Etsy, and Amazon. That’s multi-channel selling, which helps you build your brand and get in front of even more customers.

Once you know where you want to sell, it’s time to get your seller account set up. Again, most marketplaces are intuitive. The platform will walk you through how to start your account step by step. 

For easy access, here are detailed directions from each of the popular platforms we’ve already discussed: 

• How to sell on Amazon
• How to sell on eBay
• How to sell on Etsy
• How to sell on Facebook Marketplace

Setting up your accounts will take a little bit of time. It’s wise to be thorough and detailed from the get-go. When setting up your account and profile, including entering your bank information, writing a bio if needed, and filling in all the requested fields, take the time to get it right the first time. Doing so will ensure you’re ready to start making sales. Above all, proper setup prevents any significant headaches or hang-ups down the line. 

With your accounts set to go, it’s time to turn your attention toward your specific products. It will be challenging to set aside your overall business and brand during this time.

For every product you choose to sell on an online marketplace, you’ll create a unique product listing. The listing is where you’ll describe the item, state a price, including any photos, and generally provide the information that shoppers need when deciding whether to make a purchase. 

The specifics of your product listings will vary depending on what platform you’re selling on. Above all, it’s essential to be aware of and familiarize yourself with any guidelines or requirements you must follow. 

Consider the weight and size of your products. Oversized products will cost more to ship, so you will want to consider that. Handling the items is another cost that includes item storage and packaging materials. There are handling fee calculators and formulas to help you determine how much is appropriate to charge.

There are a few best practices that can help you regardless of which marketplace you’re using: 

• Showcase high-quality product photos:
Online shopping means that potential customers can’t see or touch your product. Product photos are the next best thing, so they need to be high-quality. Ensure that they’re clear and taken against a plain background so that shoppers can get a good look at your product. Remember also to take photos from multiple angles and distances so peop le can get various perspectives.

• Incorporate keywords into your description: 
Much like social media, online marketplaces use a complex algorithm to decide which products appear near the top of search results. Therefore, one of the best ways to set your products up for success is to incorporate relevant keywords into your product description. Keyword Tool can help you find the right keywords, and they even offer specific tools focused on keywords for Amazon and eBay.

• Choose the right product title:
Check out any online marketplace, and you’ll see that product titles aren’t short and vague. But, again, this comes back to keywords and the algorithm. Including keywords in your product title can help your products rank higher. So, rather than simply naming your product “apron,” you might call it “unisex barbeque apron with pockets and adjustable straps.”

• Set the right price:
Pricing your products is complex and deserves an entire lesson on its own. It would be best if you considered the cost to make your goods. In addition, it’s also worth checking the price of competitive products on the same platform. If your products don’t fall within a similar range (or lack a standout feature that warrants a drastically different price), you might want to reevaluate your pricing structure.

There are plenty more tips and best practices that are specific to the marketplace you’re selling on. So, do your research to ensure you’re making the absolute most of each listing.

Online marketplaces naturally have enormous audiences. Millions and millions of people use the platforms daily. But that doesn’t mean they’re a “build it, and they will come” opportunity for retailers and business owners.

Once your account is up and running, and your product listings are live, you must explore other avenues to get more eyes on your product. Options include steps like:

• Using the platform’s ad options or sponsored listings to promote your products
• Sharing your product listings to your brand’s social media accounts
• Asking for customer reviews, ratings, testimonials, and referrals 
  

Don’t assume that having a presence on online platforms means the sales will roll in on autopilot. Like anything else with your business, you need to invest elbow grease in promoting your products and refining your strategies actively.

When it comes to refining your presence on online platforms, the smartest thing you can do is monitor your performance. Online marketplaces include analytics to help you understand your traffic volume, top traffic sources, top-performing products, and more.

Review that data frequently to understand what adjustments you need to make. Questions to ask yourself include:

• Are certain products selling more than others? Why? 
• Are your target keywords performing as well as you thought? 
• Are your prices still accurate and relevant? 
• Are you receiving any negative reviews or feedback? 

There’s plenty more that you could dig into, but those questions will give you a starting point and help you understand what’s working well—and what needs to be changed. 

Online marketplaces are popular among shoppers. Plus they’re approachable and accessible for all types of sellers, from new business owners starting a wholesale business to seasoned online retail sellers. You don’t need a custom website or endless eCommerce knowledge to get up and to run. On the other hand, you need to follow the steps above to create your account.

For retailers who want to strengthen their brand, reach more customers, and leverage several sales channels, it’s hard to overstate the importance of marketplaces. 

So, you have a starting point on how to sell on online marketplaces. And when online marketplaces continue growing in popularity, ask yourself this: Can you afford not to have a presence there?

Learn how eCommerce can keep your business strong here. Consider the advantages of an online shop here. For background on all things accounting software related, visit www.accountingsoftwareworld.com. If you’d like to learn about QuickBooks or other accounting products’ eCommerce capabilities shop here.

Business owners know how important it is to build trust and loyalty with their customers. Especially for small businesses, finding ways to enhance consumer confidence can help foster these lasting relationships. Similarly, these must-know facts and features of mobile wallet marketing can help you build customer relationships. Likewise, with more people keeping up with their favorite brands through websites and apps, mobile wallet marketing is one approach to creating a top-notch customer experience.
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Mobile wallets are apps that store payment data using digital cards like Google or Apple Pay. For businesses, mobile wallet marketing is the use of these mobile wallets to boost consumer engagement. Are you interested in using mobile wallet marketing for your business? Then, keep reading to learn some facts and features that can help get you started.

Since the first mobile wallet launched in 2011, the apps have transformed the way we make payments. That’s why knowing how to best use mobile wallets is a smart business strategy. To help you understand what makes mobile wallet marketing so critical for businesses today, check out these statistics:
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• At least 100 million Americans are expected to use mobile wallets this year.
• By 2022, the mobile wallet market size around the world is projected to reach $3 trillion.
• By 2027, the worldwide mobile wallet market could be worth over $12 trillion.
• There will likely be over 14 million new Apple Pay users and over 10 million new Google Pay users between 2020 and 2025.
• Approximately one in three consumers have three or more mobile wallets downloaded.
• Last year, almost one-half of millennials used digital wallets for online purchases.
• All of the participants in a survey reported that they would keep mobile wallet content on their devices if it were personalized.

Once you understand the potential of mobile wallets, you might wonder how your business can use them. The mobile format offers features designed to promote the brands most relevant to users, from alerts to location tracking. Here are some elements of mobile wallets to consider in your marketing strategy:
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• With the ability to easily save and track points on a cell phone, mobile wallets can simplify customer loyalty programs.
• Cellular devices can monitor your location, so mobile wallets can show customers certain content depending on where they are.
• In addition to in-app use, mobile wallets can translate to customer engagement on your business’s website or in-store.
• Mobile wallets allow coupons to be accessible at your fingertips so that retention rates could be higher.
• Since cell phones can learn a user’s preferences, mobile wallets can personalize content based on the customer’s interests.
• Push notifications provide customers with updates about their loyalty points and reminders to use certain offers.
• Mobile wallets eliminate the need to carry loose papers and make ideal destinations for boarding passes and concert tickets.

By learning the must-know facts and features related to mobile wallet marketing, you can better understand the value of this new digital payment method. From there, you’ll be able to create a marketing strategy that can elevate your business’s customer experience.
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Eager to learn more about mobile wallet marketing? Look at the infographic above for all the information you need. Then, apply these must-know facts and features of mobile wallet marketing to help you build customer relationships.

Learn more about supporting eCommerce in our article 5 Ways to Improve Your eCommerce Business, how to get started with Zoho Commerce, or in one of our Technology Conferences.

A career setback may have you questioning your professional path, but that doesn’t mean you don’t have the right skills to succeed. Instead of focusing on the negatives, think about forging your own way. Launching a company likely rejuvenates your career because you’ll be pursuing your passion. Here’s why it’s a great idea to launch a startup – and advice on how you can go about it.

Starting your own business can afford your independence, confidence, and the opportunity to scale your wealth. Still, it’s challenging to build a company from the ground up. Consider the challenges of business ownership before getting started.

As Forbes notes, some of the top challenges entrepreneurs face revolve around getting their startups off the ground. Especially in the early stages of your journey, it’s an excellent idea to connect with other professionals. Working with a mentor like Nick from Origin Leadership can help you realize your goals and achieve success.

Leaving a comfortable job (and stagnant career path) can be scary but also freeing. As you start out on your entrepreneurial journey, consider these four tips for building a business model that works.

Many would-be business owners hit a wall when it comes to financing. If you don’t have spare cash lying around to invest in your company, consider small business funding options. From government loans – like SBA Express Bridge loans and traditional SBA options – to non-government funding sources, there’s no shortage of assistance out there.

Learning how to start a business after a career setback requires you to be strategic and open-minded. Despite your best intentions, your business is bound to encounter challenges. From products that don’t sell to a service model that always needs tweaks, adaptation is the entrepreneurial game’s name. As Startup Nation elaborates, some of the most successful entrepreneurs’ top traits include passion, tenacity, flexibility, and resilience. Keep this in mind when adapting to changes within your business model.

You may be looking toward business ownership as an alternative to a corporate career. But the truth is that like climbing the professional ladder, starting your own company is fraught with risk. Fundera reports that 20 percent of small businesses fail within their first year. Perseverance will be essential when building your brand – even if you encounter failure in your first attempt.

You might think of branding as something that worries only large companies. Iconic labeling and recognizable acronyms are only for big names, right? Wrong. Even smaller-scale organizations need a solid branding strategy. Developing your brand can help you attract your ideal customers, elevate your value, and build networking connections.

The perfect business venture is out there somewhere – but how do you find it? Prioritizing your passions is smart, but you’ll also need to consider what industries are the most lucrative. According to The Balance, some of the most profitable small business niches include technology, software, and food. But don’t underestimate the personal benefits of launching a company that rejuvenates your career.

Opening a restaurant or bar might seem risky these days. But if your model is innovative – or even portable (food trucks continue to be a hit) – your odds of success increase exponentially. Similarly, retail can be a boon for business – but moving online may also be smart.

Whether you decide to go freelance or hire staff, offering online services is an excellent way to weather economic changes. From writing or graphic design to accounting or bookkeeping, there are tons of services you can offer online to a wide range of clients. Further, additional opportunities could include an Online Shop as covered next.

ECommerce is another online business that involves physical products. You can choose a drop shipping model or maintain inventory in your home or storage space. Creating an eCommerce shop may be the most straightforward way to establish a solo business.

Launching a company that rejuvenates your career after a professional setback can feel impossible. But happily, branching out into entrepreneurship affords you endless opportunities. All it takes is a smart plan – and plenty of motivation – to get started.

Need help with software? Look at K2’s AccountingSoftwareWorld Website.